Catch the Moon

Imagery is an important part of the novel story â€Å"Catch the Moon† by Judith Ortiz Cofer. The The story is about a trouble maker named Luis Cintron who has just gotten home from juvenile hall. Luis works in his father’s junkyard; he is not the happiest teenager doing that job. The author uses the literary element imagery to allow the reader to experience what Luis is experiencing. The author states, â€Å"She stood in the sunlight in her white sundress waiting for his father, while Luis started. She was like a smooth wood carving. Her skin was like mahogany color. † She is being Described as a dark skinned, graceful girl in a white dress. This description involves the sense of sight. The reader can picture Noami perfectly. (Pg. 64) The text states perfectly, â€Å"Eat the yellow rice and red beans, the fried chicken, mouth watering sweet plantains that his mother had cooked for them. † The description gives the reader an example of the color, flavor, and smell of the food. The author uses imagery to engage the reader’s sense of taste in the story. (Pg. 66) The story appeals to the sense of touch when the author states, â€Å"When it was almost midnight, Luis’s hands were cut bruised from his work†. This demonstrates imagery involving touch and the reader Imagines how Luis’s hands were cut, and bruised from his work. The imagery referring to touch is a great example of how things can be imagined in the reader’s head. Pg. 68) In conclusion, â€Å"Catch the Moon† is a story full of imagery. Luis is attracted by Naomi, she gets described really well, she helps Luis stay out of trouble and to stay on the right path. The food in the story was described in a great imagery of taste and smell. The imagery the author uses for touch gives the reader an idea of how Luis go cut and bruised. Using imagery in the story is a good way to read the experience of the characters.

The Computer Technology

Computers are capable of doing more things every year. There are many advantages to knowing how to use a computer, and it is important that everyone know how to use them properly. Using the information I have gathered, and my own knowledge from my 12 years of computer experience, I will explain the many advantages of owning a computer and knowing how to use a PC and I will attempt to explain why you should purchase a computer and learn how to use one properly. Webster's New World Compact Dictionary defines a computer as â€Å"an electronic machine that performs rapid, complex calculations or compiles and correlates data† (â€Å"Computer. ). While this definition gives one a very narrow view of what a computer is capable of doing, it does describe the basic ideas of what I will expand upon. We have been living through an age of computers for a short while now and there are already many people world wide that are computer literate. According to Using Computers: A Gateway to Information World Wide Web Edition, over 250 million Personal Computers (PC's) were in use by 1995, and one out of every three homes had a PC (Shelly, Cashman,& Waggoner, 138). Computers are easy to use when you know how they work and what the parts are. All computers perform the four basic operations of the information processing cycle: input, process, output, and storage. Data, any kind of raw facts, is required for the processing cycle to occur. Data is processed into useful information by the computer hardware. Most computer systems consist of a monitor, a system unit which contains the Central Processing Unit (CPU), a floppy-disk drive, a CD-ROM drive, speakers, a keyboard, a mouse, and a printer. Each component takes a part in one of the four operations. The keyboard and mouse are input devices that a person uses to enter data into the computer. From there the data goes to the system unit where it is processed into useful information the computer can understand and work with. Next the processed data can be sent to storage devices or to output devices. Normally output is sent to the monitor and stored on the hard-disk or to a floppy-disk located internal of the system unit. Output can also be printed out through the printer, or can be played through the speakers as sound depending on the form it takes after it is processed. Once you have grasped a basic understanding of the basic parts and operations of a computer, you can soon discover what you can do with computers to make life easier and more enjoyable. Being computer literate allows you to use many powerful software applications and utilities to do work for school, business, or pleasure. Microsoft is the current leading producer of many of these applications and utilities. Microsoft produces software called operating systems that manage and regulate the information processing cycle. The oldest of these is MS-DOS, a single user system that uses typed commands to initiate tasks. Currently Microsoft has available operating systems that use visual cues such as icons to help enter data and run programs. These operating systems are ran under an environment called a Graphical User Interface (GUI's). Such operating systems include Windows 3. xx, Windows 95, and Windows NT Workstation. Windows 95 is geared more for use in the home for productivity and game playing whereas Windows NT is more business orientated. The article entitled â€Å"Mine, All Mine† in the June 5, 1995 issue of Time stated that 8 out of 10 PC's worldwide would not be able to start or run if it were not for Microsoft's operating systems like MS-DOS, Windows 95, and Windows NT (Elmer-Dewitt, 1995, p. 50). By no means has Microsoft limited itself to operating systems alone. Microsoft has also produced a software package called Microsoft Office that is very useful in creating reports, databases, spreadsheets, presentations, and other documents for school and work. Microsoft Office: Introductory Concepts and Techniques provides a detailed, step-by-step approach to the four programs included in Microsoft Office. Included in this package are Microsoft Word, Microsoft Excel, Microsoft Access, and Microsoft PowerPoint. Microsoft Word is a word processing program that makes creating professional looking documents such as announcements, resumes, letters, address books, and reports easy to do. Microsoft Excel, a spreadsheet program, has features for data organization, calculations, decision making, and graphing. It is very useful in making professional looking reports. Microsoft Access, a powerful database management system, is useful in creating and processing data in a database. Microsoft PowerPoint is â€Å". . a complete presentation graphics program that allows you to produce professional looking presentations† (Shelly, Cashman, & Vermaat, 2). PowerPoint is flexible enough so that you can create electronic presentations, overhead transparencies, or even 35mm slides. Microsoft also produces entertainment and reference programs. â€Å"Microsoft's Flight Simulator is one of the best selling PC games of all time† (Elmer-Dewitt, 50). Microsoft's Encarta is an electronic CD-ROM encyclopedia that makes for a fantastic alternative to 20 plus volume book encyclopedias. In fact, it is so popular, it outsells the Encyclopedia Britannica. These powerful business, productivity, and entertainment applications are just the beginning of what you can do with a PC. Knowing how to use the Internet will allow you access to a vast resource of facts, knowledge, information, and entertainment that can help you do work and have fun. According to Netscape Navigator 2 running under Windows 3. , â€Å"the Internet is a collection of networks, each of which is composed of a collection of smaller networks† (Shelly, Cashman, & Jordan, N2). Information can be sent over the Internet through communication lines in the form of graphics, sound, video, animation, and text. These forms of computer media are known as hypermedia. Hypermedia is accessed through hypertext links, which are pointers to the computer where the hypermedia is stored. The World Wide Web (WWW) is the collection of these hypertext links throughout the Internet. Each computer that contains hypermedia on the WWW is known as a Web site and has Web pages set up for users to access the hypermedia. Browsers such as Netscape allow people to â€Å"surf the net† and search for the hypermedia of their choice. There are millions of examples of hypermedia on the Internet. You can find art, photos, information on business, the government, and colleges, television schedules, movie reviews, music lyrics, online news and magazines, sport sights of all kinds, games, books, and thousands of other hypermedia on the WWW. You can send electronic mail (E-Mail), chat with other users around the world, buy airline, sports, and music tickets, and shop for a house or a car. All of this, and more, provides one with a limitless supply of information for research, business, entertainment, or other personal use. Online services such as America Online, Prodigy, or CompuServe make it even easier to access the power of the Internet. The Internet alone is almost reason enough to become computer literate, but there is still much more that computers can do. Knowing how to use a computer allows you to do a variety of things in several different ways. One of the most popular use for computers today is for playing video games. With a PC you can play card games, simulation games, sport games, strategy games, fighting games, and adventure games. Today's technology provides the ultimate experiences in color, graphics, sound, music, full motion video, animation, and 3D effects. Computers have also become increasingly useful in the music, film, and television industry. Computers can be used to compose music, create sound effects, create special effects, create 3D life-like animation, and add previous existing movie and TV footage into new programs, as seen in the movie Forrest Gump. All this and more can be done with computers. There is truly no time like the present to become computer literate. Computers will be doing even more things in the future and will become unavoidable. Purchasing and learning about a new PC now will help put PC's into the other two-thirds of the homes worldwide and make the transition into a computer age easier.

Cultural Diplomacy: a Filipino Perspective Essay

I. WHAT IS CULTURAL DIPLOMACY? Considered as a relatively new term in international relations and among governments, a commonly cited definition of cultural diplomacy is that of Milton Cummings, an American Political Scientist which defines Cultural Diplomacy as â€Å"the exchange of ideas, information, values, systems, traditions, beliefs, and other aspects of culture, with the intention of fostering mutual understanding† between or among nations (Kang, 2013) or simply put, it pertains to a cultural form of international communication between and/or among nations (Kieldanowicz). It was only during the past decade when governments started to and have increasingly paid attention to the practice of Cultural Diplomacy and have acknowledged the growing importance of cultural dimensions in analyzing the ever-increasing complexity of foreign affairs (Kang, 2013). Art and culture are two important aspects of cultural diplomacy, as these are the forefront of many countries’ promotional efforts. The showcasing of a country’s cultural heritage, as made possible by cultural diplomacy, provides a country with the opportunity of showing who they are and create a positive image which will help them achieve their political aims (Kieldanowicz). This belief was echoed by Philippine DFA Secretary Albert del Rosario was quoted saying â€Å"DFA recognizes the impact of culture in modern diplomacy and sees it as an effective tool in protecting our national interest, in advancing our advocacies and in achieving the development agenda of the country in the international arena. Cultural diplomacy is described as â€Å"†¦a course of actions, which are based on and utilize the exchange of ideas, values, traditions and other aspects of culture or identity, whether to strengthen relationships, enhance socio-cultural cooperation or promote national interests; Cultural diplomacy can be practiced by either the public sector, private sector or civil society.† From this definition, we can gather that cultural diplomacy is similar to an agreement between two countries for the purpose of strengthening their relations through their cultures. II. PHILIPPINE ISSUES IN LINE WITH CULTURAL DIPLOMACY The first issue which the group considers significant in line with the establishment of cultural diplomacy is the young population’s patronization of Korean, Japanese and American pop culture. As previously mentioned, art and culture makes up our identity as Filipinos, however with the continuous and increasing â€Å"Japanesation, Koreanisation and Americanization† of our young generation, the young population is slowly losing its Filipino identity this then becomes a hindrance to the promotion of local Philippine culture, so the question is how could the Philippine local culture be promoted abroad if locally, there is difficulty in promoting, much less preserving it. III. PROJECTION OF ISSUES ON FOREIGN POLICY The ‘Japanesation’, ‘Koreanisation’ and ‘Westernization’ of the Filipino pop culture must be addressed by the Philippine government. We believe however, that action must first be taken in the local or domestic level and extend it later on to the international level by virtue of foreign policy. In line with this issue the government may sponsor students to study sociology with focus on Philippine culture, or establish art competitions such as song-writing and painting contests and the like. This will later on be reflected in the foreign policy by the establishment of government sponsorship of foreign students studying of Philippine culture and society. As we know, globalization is defined as â€Å"worldwide integration and development† and it has helped in improving the economy of different countries. Nowadays, there is a need for all the countries need to improve their exports to be able to make it in the international market. But despite that, globalization has also caused problems such as in cultural diplomacy, an example of this is the Business Process Outsourcing Industry. Even though the pay is nice in such an industry, there is an issue concerning cultural clashes. Since most of the BPOs came from the western side of the earth and then merely outsourced, there is a clash of what are the ways of living in one certain country and the ways of doing things when brought to the receiving country. There would be a lot of issues that would need to be addressed which causes in problems in cultural diplomacy. Let’s use the call center business as an example. Let’s us say that there is a new call center has been outsourced here in the Philippines. In the country where the call center originated they do no not celebrate Christmas or Lent but here in the Philippines we do celebrate these events. This is where the clash begins, because these are two different countries with two different cultures, it would be hard to make or form a cultural diplomacy. There is a need to have talks to address such issues and so that both parties can agree on decide on something to agree on to form a partnership through cultural diplomacy.

How online retailing satisfy the needs of hedonic and utilitarian Essay

How online retailing satisfy the needs of hedonic and utilitarian customers - Essay Example According to standard economic theory, consumers are known for maximization of utility driven by cognitive values. However, emotional desires can at times direct functional motives in the process of choosing products. Goods are often chosen and consumed at times for purposes of pleasure hence making consumers achieve some instrumental purpose. Such are categorized as; luxuries and necessities, hedonic and utilitarian goods, affect-rich and affect-poor products. The major distinction used on goods is based on necessity and luxury items, where necessary items are considered essential for minimum standard of living. Conversely, luxurious items focus on providing condition of abundance, pleasure as well as comfort. Hedonic versus utilitarian goods Luxuries according to researchers are consumed primarily to satisfy hedonic pleasure contrary to necessities which are consumed for the purposes of providing utilitarian goals. Hedonic goods provide consumers with multisensory dimensions such a s fun, pleasure as well as excitement. On the other hand, utilitarian goods are considered instrumental making their purchase motivated by product’s functional aspects. These include products such as Kitchen appliances, personal computers and home security systems. Hedonic and utilitarian consumption are considered discretionary hence their differences based on degree and consumer’s perception. ... Purposes which an item serves, either for usage or consumption is central in determining whether the item is primarily hedonic or utilitarian. For instance purchasing a cell phone for emergency purposes qualifies it to be called utilitarian product, and is contrary when the same cell phone is purchased for pleasure of chatting with friends. Purchasing the cell phone for pleasure makes it a hedonic product. At the same time goods consumed for hedonic purposes are majorly inclined towards affecting the rich than those consumed for utilitarian purposes. The various distinctions have important implications on the way consumers make decisions based on particular context. The various distinctions as applied do not give any implications of good or bad, however consumer’s choice between the groups is majorly based on whether justification can be drawn from preference for items otherwise referred to as hedonic. The need for justification can either be increased or decreased depending o n response modes. There are various examples where evaluation on preferences gives reversible results depending on whether evaluation process takes separate or joint process. According to Okada (2005), customers frequently visiting restaurants preferred hedonic desert in situations where only single kind of desert was offered. However, in cases where there was variety, customers preferred more utilitarian dessert. Nature of choices made in such instances was based on the kind of difficulty encountered in justifying a hedonic option. Discretionary nature of various hedonic items increases chances of customers making a choice to purchase it. There is difficulty involved in making choices between utilitarian and hedonic goods since hedonic products appear more

Hedge and Exchange Rate Effects Coursework Example | Topics and Well Written Essays - 2000 words

Hedge and Exchange Rate Effects - Coursework Example The model publicities play a role in the features of the industry. For all stated nations, the affiliation amid the publicity and the commerce features is widely consistent with the economic hypothesis (Bodnar & William 29). Bodnar, Gordon and William claim that it was the contribution of leading financiers’ trade and affordability conferences and the Princeton Finance Seminars through helpful remarks. The provision of information on the direct financial speculation of Japan assisted in the recognition of the trends, developments and regressions made in the financial systems of the three nations (Bodnar & William 29). Japanese stock information from the Nikkei NEEDs Databank was made accessible to Firestone Library at Princeton University and acknowledged when making the publicities findings. The dataset that was utilized in this test was one of a kind due to its information on the currency conformation of the assets of the organizations and obligations involved with the gover nments of the three nations.   ling manners: They decreased the share of the debt contracted in foreign currency and, The organizations corresponded more methodically with their overseas currency obligations with assets denominated in foreign currency and export returns This was mainly achieved effectually by decreasing their susceptibility to exchange rate shocks. More widely, this examination offers new proof on the effect of exchange rate regimes on the level of un-hedged foreign currency debt in the commercial sector and therefore on cumulative monetary steadiness. In order to test the strength of these results, Bodnar, Gordon and William verified that these findings support a broad range of circumstances and econometric particulars. Within a panel framework, the writers managed to indicate that the findings are strong to varying techniques for categorizing exchange rate organization and measuring exchange rate flexibility, potentially confounding macroeconomic inspirations, and are not propelled by adjustment s in the protocols of banks’ overseas currency loaning (Bodnar & William 29). Additionally, Bodnar, Gordon and William used an even an event test approach around exchange rate guidelines adjustment so as to contrast the fluctuations in the organizations’ overseas currency liability assets cross-sectional. However, the organizations’ had to have varying levels of overseas currency barriers. After the study, it was discovered that the adoption of flexible exchange rate rules made the organizations’ decrease their un-hedged overseas currency publicities by making use of more methodically offset assets in overseas currency against their dollar debt risk (Bodnar & William 29).  

Correct the Grammar and make it clear Essay Example | Topics and Well Written Essays - 250 words

Correct the Grammar and make it clear - Essay Example They struggle to lead their children to success. Here, the families have established in them the respect for other people, especially their neighbors. In our country, we used to meet as classmates in the morning and as neighbors to play together in the evening. It was really a beautiful life supporting and accepting each other. After I saw this interesting video, I realized my duty as a teacher, to help the students strengthen these concepts and encourage them to accept other students along with respecting their feelings, despite of any color difference. I will support my students if they ask me to help. To cooperate with the most important strategies and to begin applying them, I educate the students to encourage and promote their abilities themselves. Communication with parents is also very important. Parents alter to the problem of transcendence among the students and may contribute by changing the style of upbringing their children, helping the school in creating an effective imp act. For the teacher, there are many activities that can be done with their students to reject behaviors such as helping the poor people through collecting the donations. Finally, I would like to advocate about writing the position and feelings of each student by themselves.

Character comparison Essay Example | Topics and Well Written Essays - 750 words

Character comparison - Essay Example In this story , the character Paul rides his rocking horse with an undying passion to bring luck and money to him ,so that he can help is mother in becoming wealthy. The son being at a tender age, asks naively his mother as to the reason for her unhappiness. However the mother is unable to give an appropriate answer to the child as to her reason for her unluckiness and unhappiness. The mother is greedy, and wants to reach the status of artistrocracy and lead a wealth life style which she is deeply missing in the current situation.The son being naive and caring for his mother, attempts to fulfill the wishes of his mother. The character of mother is not living in realism, but is attracted to the pompous life and riches. She never understood that life is not a game of money but something to be bound with love and happiness. The Paul in his innocence and kind heartedness, deliberately and desperately tries to help his mother in winning money. He has lived in a situation where his parents crave for money and it is the only things echoes in the house. His character and attitude is different than his mother, who is greedy and materialistic. Paul is in a stressful situation wants to earn money to bring about a peaceful situation at home. The mother is selfish, less caring, and is not attentive to her duty towards home and children. She is not keeping interest in the happiness of her children, but is only concentrating on the luxurious life she would lead when money pours in. Being elderly and experienced, the mother is unable to understand the subtle attitude of her son and depicts to be ignorant and cold hearted. The son her is acutely aware of his mother’s relentless desire for leading wealthy life style .Even when he is deprived of love and caring from his mother , he thinks selflessly for her and providing her with what she dreams for. The boy being hearing the want of money from his mother since early years of childhood only hears the words â€Å"There mus t be more money†. The boy undoubtedly wants to help is mother but is not selfish like her. He is a giving person and continuously rocks the horse and also makes handsome money with his clairvoyance in betting. The mother instead is drowned in the dream of acquiring money and is utterly forgotten the demand of love firing in the hearts of her children. The character of the son is more inquisitive in nature, as he is dissatisfied with the answer of his mother regarding her unlucky situation. This shows that the son is more of a thoughtful nature and wants to know the thinks very deeply. The mother’s character is very shallow and does not give importance to aspects like emotions and relationships. Here the son is shown to be more loving, caring, understanding and soulful person. The son in his effort to make money indulge in rocking horse to attain a clairvoyant state where he get intuition about horse race winning .The son is only thinking of his mother and rides the hors e all time to foresee winning clue in a desperate move to acquire money. This shows how thoughtful he is about his mother and how much he cares for her. However, both the characters are closely connected as they share blood relationship and live in the same house. The son and

COMMUNICATING RISK-POST KATRINA BY PETE CALI Assignment

COMMUNICATING RISK-POST KATRINA BY PETE CALI - Assignment Example The 1978 map below shows the impact of the growth population on the sypress swamp areas are more land was reclaimed to pave way for resettlement implying that the city was barely protected from any hurricane flooding. The encroachment and growth of the population behind the hurricane protection system indicates the level of confidence the people had in the engineering projects to protect them from floods. The Katrina had devastating effects in the city of New Orleans. Firstly, ninety-five percent of homes in New Orleans East were flooded while 10,000 homes in the Greater New Orleans area were destroyed. Secondly, the Katrina destroyed vital infrastructure such as roads, sewerage, gas and water pumping stations, hospitals and public transportation. Thirdly, the Katrina destroyed approximately 160 miles of flood protection levees and floodwalls at the London Avenue Canal, the Inner Harbor Navigation Canal and the 17th Street Canal. According to Pete Cali, the Katrina caused 50 breaches in the hurricane protection system. Forty-six of these breaches were caused by overtopping that caused excessive scour at the floodwall base or levee toe and four were caused by floodwall failures due to water loads within the design conditions. Cali argues that these failures were imbedded in three engineering mistakes namely: insufficient levee height, the use of substandard soil in the construction of the levee and inadequate definition of possible failure mechanisms. Despite the devastating impact of the Katrina on the city of New Orleans, it is imperative to note that the heart of the City, especially the French Quarter, the Garden District and the Saint Charles Avenue were spared from severe damage. However, the damage can still be felt in the Ninth Ward and the New Orleans East whose water supply and sewerage system is yet to be repaired and the housing facilities are barely enough to accommodate half the pre-Katrina population. Due to the limitations in the tax revenue,

Rene Descartes Assignment Example | Topics and Well Written Essays - 500 words

Rene Descartes - Assignment Example France was becoming one of the main players in the European arena, a unitary state with strong monarchical power. Absolutism didn’t only provide favorable conditions for the domestic market, but also broadened the gap between social strata. Whereas Catholicism strengthened its position in French spiritual and cultural life, scientific progress driven by the development of productive capacities was the key factor that sparked Descarte’s worldview formation. In his pursuit of new philosophical methods Descartes was initially motivated by the need to find a way of defining certain knowledge and the way of acquiring it for he thought knowledge acquired with help of sense perception to be inaccurate. Moreover, he was fond of science which wasn’t well organized system in that period, thus he wanted to find a solution that would systematize scientific knowledge. In fact, Descartes laid the basics of science in its modern meaning and inquiry, made an immense contribution to development of algebra, geometry, philosophy, physics and reflexology. Considering philosophy to be the source of all natural sciences’ development, Descartes tried to find a firm set of rules that would help one to acquire certain knowledge. The basic work dealing with the foundations of Cartesian methodology is Discourse on Method focusing on the application of the main Descartes’ method, hyperbolical doubt or methodological skepticism. At the same time, the philosopher preferred to neglect empirical method in constructing knowledge, and thus used a method of deduction and argumentation. Thinking was considered by him to be the source of cognition, not senses. Along with that, Descartes philosophical doctrine was dualistic as he admitted existence of two entities that, mind and body, that are in the relations of mutual dependence and interconnection. To illustrate the unreliability and limitation of

Grammar as an Essential Part of Each Language Assignment

Grammar as an Essential Part of Each Language - Assignment Example According to the research findings, a teacher’s language is just required to be correct because it will be the examples for students to follow. It is especially true for those, whose first language is not English. Consequently, an ESL/EFL teacher has to know both descriptive and prescriptive grammar in order to teach students to communicate correctly. While descriptive grammar can be learned by students from examples (via reading, listening, and then imitation), it is important for them to know prescriptive grammar as well in order to be able to form own sentences correctly and independently from the models provided in class. Therefore, in my opinion, a future ESL/EFL teacher should know, and be ready to teach the prescriptive grammar rules. This knowledge will help to both structures the teaching process and clarify certain grammatical aspects for the students. In addition, knowledge of the basic rules of grammar will help the teacher to form own sentences correctly, and, as a result, be a good example for the students to follow. So, the correctness of the teacher’s speech adds to the students’ learning. Besides, the teacher must understand the basic rules of grammar because otherwise, one will not be able to teach grammar effectively. While such understanding involves the correctness of the teacher’s own speech, it also requires some additional knowledge that will help to explain to the students why this or that sentences is formed in a particular way. If students do not understand the reasons, they are usually unlikely to be able to form own correct sentences without the supportive examples. On the contrary, when students know the rules to follow, they are more likely to use them in independent speech or writing. Another important aspect of language for the teacher to know is ‘metalanguage’ – vocabulary used to describe the language. It is a tool for the teacher to explain grammar rules to the students.

International Corporate Finance Essay Example | Topics and Well Written Essays - 2750 words

International Corporate Finance - Essay Example A comparative analysis of the pros and cons of doing business in both of the countries has also been provided, along with recommendations on the market that the Flying Wombat should target. An appendix is present for easy reference and a bibliography is also present at the end of the report. NOTE: In order to fully grasp the concept of the paper the researcher felt it important to include the profiles of the countries under discussion. However, to prevent plagiarism it is important to state that the profile of China has been taken (in its full form) from the National Geographic site. The source has been given at the end. "China is the world's most populous country with about 1.3 billion people. China's geography is highly diverse, with hills, plains, and river deltas in the east and deserts, high plateaus, and mountains in the west. Climate is equally varied. China has the world's longest continuous civilization; for more than 40 centuries its people created a culture with strong philosophies, traditions, and values. China remains a predominantly rural society, with only 39 percent living in urban areas. The first half of the 20th century saw the fall of the last Chinese emperor, Japanese invasion, World War II, and civil war between Chinese Communist and Nationalist forces. The People's Republic of China from 1949 to 1976 imposed state control on the economy. Since 1979, China has reformed its economy and allowed competition, and today has the world's highest rate of growth. China has seven of the world's ten most polluted cities. The largest producer and consumer of coal, the country is turning away from coal toward clean hydroelectric resources. Politically it still maintains strict control over its people. Chinese rule over Tibet remains controversial, fighting with Muslim separatists in Xinjiang continues, and political issues with Taiwan remain unresolved. China regained Hong Kong from Britain in 1997 and Macau from Portugal in 1999. In 2003 China became only the third nation (after Russia and the U.S.) to launch a manned space flight, with plans to reach the moon by the year 2010" (The China Country Profile has been taken from the National Geographic site, (http://www3.nationalgeographic.com/places/countries/country_china.html). Political Risks in China Van der Putten (2003) has stated that, foreign investors in China need to be aware of the following risks associated with doing business in the country; Corporate social responsibility (CSR) is also known as labor risk. Labor risks include forced labor, suppression and the existence of inaccurate labor regulations. All of these factors can adversely affect businesses and it is mandatory that foreigners are aware of them. In addition, van der Putten (2003) states that labor issues and multinational organizations are often in the limelight over international matters. Concerns such as these can result in damage to the reputation of the foreign firm as well as boycott by the

Short Response to DeCartes Meditation Essay Example for Free

Short Response to DeCartes Meditation Essay Cogito comes from the Latin phrase Cogito ergo sum which means l think, therefore I am. I came up with this formula from Decartes statement on Meditation II, Doubting=Existence, Doubting=Thinking, Thinking=Existing, Doubt=Existence. Doubting serves as double purpose: to eliminate false beliefs and a mechanism to discover the truth. Although some some philosopher thinks that Cognito is flawed since what will happen if we stop thinking, I think he was misunderstood because existence in human form is, at least in my opinion, means you thought for even for just a moment. I can say that when I do not think about who am l, who I want to ecome, what I like, what I dislike, etc, I can personally state that I dont know what am I made of nor the reality of myself. Say I am being self-critical, yet I do feel I am valuable when I know myself, I think, I give opinions, and I care about stuff. I think Decartes in a way is perfectionist that he does not want to come always sum up to conclusion but rather he formulated the Cartesian method where: first is to start with an empty mind, second is to divide the problem, third is to reflect upon the problem (combine the divided the problem and also proceed from simple to omplex), fourth is to repeat the procedure again and again to make sure no errors are made. When you think, analyze, formulate, create hypothesis, create a solution Often times great results, perhaps great truth, is revealed. Of course, not all the time there is one final answer to everything. Its inevitable for a lot of people to seek for divine intervention and Decartes, after all his doubts and meditation, still ended up believing in God as the master planner. Also, in Meditation V, he stated that science and religion are not necessarily contradictory but rather maybe complimentary entities.

Marketing Management For The Service Industry Marketing Essay

Marketing Management For The Service Industry Marketing Essay Marketing analisys is a fundamental tool in constructing successful business. Understanding the market and where the firm is positioned helps to identify various factors that can influence company and its clients in order to figure out the feasibility of the product, distinguish project or possible evolution (Morgan, N., Pritchard, A. 2004). Therefore companies tend to adapt their approaches on business to the marketing environment. This report is the analysis of promotional strategy of the property described in the case study:  «Golden Arch Hotel: McDonalds Adventure in the Hotel Industry » from different perspectives. It discusses the examples of additional 3Ps of the Marketing Mix model, determines PEST and SWOT analysis, indicates the value that is created by this particular organization and evaluates the positioning concept of the firm. All discussed ideas are supported with examples from the case study, and some other theoretical information. Such are critically analysed and presented according to different methods of analyses. 2. Findings, Results and Analysis 2.1. Question 1 Explain the additional 3 Ps of the 7 Ps model and illustrate with examples from the case study. Analyze and explain how each one of those characteristics is important in the success of the Golden Arch Hotels. (written by Jae Woo Martin Jeong) Generally speaking, 7Ps marketing mix tools have become more and more important since the traditional marketing tools 4Ps were not enough to give a frame work for thinking of marketing and planning marketing strategy especially for service industries (Wilson and Gilligan 2005, p. 6). The additional 3Ps consisting of People, Process and Physical Evidence will be distinctively explained bellow with the examples from the case study and a simple graph of them will be shown on Appendix 1. People The first dimension of the expanded marketing mix is People. It indicates individuals who are directly and indirectly involved in providing customer satisfaction (Blythe 2009, p. 16). Golden Arch Hotel was running its hotels under the motivational job rotation principle according to the McDonalds restaurant philosophy, which aims to implement the consistent service standards for all the tasks. This was not only to bring customers satisfaction but also to produce synergy effect during the peak seasons by assigning employees to different positions and tasks (Michel 2005, p. 3~4). Process The second dimension is the Process, which is about how the product or service is delivered to clients to please them (Wilson and Gilligan 2005, p. 534). Golden Arch Hotel was giving high priority on cleanliness of the rooms by adopting McDonalds service standards (Michel 2005, p. 3), which is one of the most crucial factors for the guests satisfaction. Another distinguished process of Golden Arch Hotel was the hotels 24 hours operated McDonalds restaurant (Michel 2005, pp. 3). 24 hours food and beverage service was very unusual to find in Switzerland, however, it enabled both in-house and drive-through guests to get the meal at any time of the day. Physical Evidence The last dimension is Physical Evidence, which means the tangible proof of a service, such as: environmental surroundings of the products and services, ambient elements and everything that can be communicated how service has been delivered (Jeong, 2004). In the case of Golden Arch Hotel, it seemed to focus more on the guest rooms than any other hotel with facilities for guests comfort. Its efforts were proved by implementing in-room high-tech facilities such as electronic key, internet access and other computer facilities and investing large amount of money to accommodate oversized beds. Furthermore, it was also offering meeting rooms that could be flexibly transformed according to the numbers and the needs of the customers. In the case study about the Golden Arch Hotel, the important and undeniable role of additional 3Ps in the marketing mix tools are stated fairly clear through Golden Arch Hotels competitive advantages towards its competitors. That is because of the precise and reasonable use of marketing mix tools of the hotel management. 2.2. Question 3 The SWOT analysis is useful in creating a strategy that helps a business distinguish itself from its competitors. Why did the McDonalds decide to enter the hotel industry? What were the companys strengths that they hoped to transfer into this new venture? Were they able to do this? Why or why not? (Written by Diogo Pessoa e Costa) McDonalds Corporation decided to enter the hotel industry in the early 2000. This was part of a diversification strategy, which is proven way of generating new growth and to try to avoid complete market saturation. Another important reason was that the chairman of McDonalds Switzerland, Urs Hammer, came from an hotelier background and his knowledge and experience in the business was valued in taking over such a project. He firmly believed that the sharing of knowledge between the different restaurants would permit the emergence of new services or products. A SWOT Analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or a business venture. It involves identifying the internal and external factors that are favorable and unfavorable to achieve specific goals and objectives. McDonalds hoped to transfer several of their strengths into this new business. These strengths included the fact that they provided fast and friendly service. The hotel crew would therefore consist of a permanent employee pool that could implement the consistent service standards for every task in order to better serve the guests. High focus was given to the interior design and layout of the hotel as well as room cleanliness and comfort. The firm also used their decent relationship with their suppliers and local communities as a marketing strong point to restore their image after several discoveries of unsanitary practices in McDonalds restaurants. Several weaknesses were found into this new adventure. First of all, one of McDonalds biggest problems had to do with their positioning statement. A four-star hotel in Switzerland means luxury therefore it did not match McDonalds brand image at all. Also, most analysts were not very convinced that this expansion fit well with the corporations overall strategy. This was just a test and there was no real possibility of penetrating other important markets. By examining customer feedback, you can clearly identify the hotels main weaknesses. The only food available was McDonalds and since the hotel was relatively isolated, you had almost no possibility of eating somewhere else. Also, the staff did not prove to be so friendly and some guests felt the hotel was odd and did not like the atmosphere created by the design. Finally, the brand name Golden Arch was not chosen carefully since the two words do not translate well into the German language. By identifying the different opportunities, you realize that the hotel has a great potential for success but unfortunately, it is not being used to the best of its capacity. Since the Golden Arch was an airport hotel, it could negotiate contracts with airlines or surrounding large companies in order to retain market share for layovers. Due to its proximity with the Zà ¼rich Messe and the Autobahn, the hotel could put in place an efficient marketing strategy that would also attract Frequent Individual travelers coming from all around the world. The threats involving such a project come from the hard competition surrounding hotels in Zà ¼rich. McDonalds had to compete with well-established hotel chains such as Mà ¶venpick, Hilton, and the Accor Group. Several of this hotels had a fine dining, had larger meeting rooms, and were situated either closer to the airport or to major business centers. Within three years, the 7500 hotels rooms in Zà ¼rich were to be supplemented by around 3000 more rooms. The danger was that the market was reaching over-capacity and this would have negative consequences for the Golden Arch and the surrounding hotels, both in terms of occupancy and ADR. Another threat was the fact that the Swiss Human resources were drying out. Nobody wanted the do the simple and dirty jobs (except for foreigners) and it was almost impossible to find chefs or front office personnel. This conditions favored labor piracy. 2.3. Question 4 According to theory, what is value and how is it created by a hospitality organization? How does the Golden Arch Company attempt to create value for its customers? Did they succeed? Illustrate with examples from the case study. (Written by Malgorzata Szal) (references?) Hospitality companies strategies nowadays are continuously developing through new trends and fashions that are instituted by people globally. They try to create new and innovative marketing strategy to give their brand a significant meaning. In this industry, clients satisfaction is the most important objective, therefore companies invest in their benefits and values in order to keep their promises by delivering successfully. Due to this process, people are able to differentiate one brand from one another and as well decide which company offers the most for them. Every potential guest possesses different values, which are determined by factors such as culture, traditions, birthplace and family status. Hotels around the world try to attract and satisfy the biggest part of their market target by researching, understanding and analyzing their needs and consequently provide them with what they desire. Because of that, value is mostly created through packages, which means products are mixed and sold together with service provided. Usually they include accommodation, food and entertainment. Such combination increases significantly the value of the service products. Once we understand the fundamental laws of the physical and social world, we can analyze, plan and control them (Smart, 1992) Golden Arch Company before reaching standards of four stars hotels had analyzed all customers needs. As they decided to attract businessmen their design was focused on this type of guests. They provide many benefits to create value for their client which are presented in physical evidence part of Appendix 1. Bith hotels of Golden Arch company can be accessed easily. People traveling by car can use the underground parking or above ground parking and eat in their McDonalds restaurant, open 24 hours which is unusual in Switzerland. The hotels designers tried as well to improve guests satisfaction by creating a unique layout of the building and to give an impression of larger rooms by placing the bathroom behind a glass door, which unfortunately raised complaints and the doors had to be replaced. All the managers and employees were determined to succeed and they delivered. Their occupancy rate is not high but the hotel started to make profit from the first month of its operation. Unfortunately, the rate of returning guests is very low. People are not satisfied of the whole concept of a four star hotel run by McDonald Company. Daniel Deutscher, the owner of DEKA Treuhand was very surprised when he heard of this investment. It is hard to believe and imagine the McDonalds hotel to achieve four stars. There are standards that are hard to cover. Some guests complaints were about the service quality in the front desk saying it is very poor (Michel 2005, p. 7) and about the bad decoration of the lobby, bar or even the bedroom influencing the atmosphere (Michel 2005, p. 6) Golden Arch Company tried to combine its well known fast food brand image of McDonalds with four-star luxury hotel brand. According to the figures shown in exhibits in the case study, this idea has not been a success as forecasted. 2.4. Question 5 Explain the concept of Positioning and describe how The Golden Arch Hotel was positioned in this very competitive market. What market segments was the hotel hoping to reach? Did the company succeed? Why or why not? (Written by Kateryna Krupka) Positioning is defined as  «arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the mind of consumers » (Kotler, P., Bowen, J.T. and Makens, J.C. 2010). According to the same authors, such has to be designed taking in consideration customer value differences, and therefore either increasing the benefits of the product, either decreasing some of its costs. As it is described in the case study, it was decided to position the Golden Arch Hotel as a 4-star property with luxury service and some business facilities. The hotel most probably attempted to reach the customers, coming from the airport for a night stay, as well as wealthy business people with a need of advanced comfort, coming for the meetings or conferences. However this appeared to be done unsuccessfully due to some factors, analysis of these is provided onwards. One of the most significant issues in regards to a hotel property is dining facilities. In discussed case McDonalds restaurant was the only place for the guests to eat, which might be enough for the people who are staying overnight, but seem to be not acceptable for the customers who stay longer. Furthermore, if the aimed customer was expected to stay some days entertainment facilities should have been provided, but this was not the case. Another important point is that Golden Arch had some of the additional facilities such as conference rooms and beds that modify their position, but did not fulfill some of the basic needs of its customers. One of these is need of food and drinks, as it was discussed before. The other one is safety need that was not fulfilled due to hotels location close to the large avenue and small amount of people around. However, according to one of the quests, the prices for the rooms were of high range. This also signifies that wealthy people were aimed to be attracted. Meanwhile guests were complaining about not getting immidiate service, having to ring the bell for the receptionist to come, as well as to ask for the possibility of having rooms sold at a better rate. Furthermore there was a situation decribed when the guests were clearly at the position of cheaper  «post 9pm walk-in » rate, and were not told that such posibility exists. Moreover these costomers were told to buy three rooms for five people at the full price. Clearly such suggestion did not satisfy their expectations. This attitude towards clients damages reputation of the property and affects its positioning in a negative way. Thus, it can be generalized, that all the details in the product have to coinside with the image drawn by positioning. Additionaly, inside the rooms there were many signes indicating that the hotel belongs to McDonalds company, however from outside this was not the case. According to the appendixes of the case ctudy, the logo of the hotel is different, and the name does not have  «McDonalds » in it, moreover, it is silently located by the side of the road. These should probably be done vice-versa, as the signs and logo might attract the guest to the property from outside and seem not to be needed inside of the rooms in such quantity. It it suggested that  «If the company promises greater value, it must then deliver greater value » (Kotler, P., Bowen, J.T. and Makens, J.C. 2010). Failure of compliance of this is probably the reason of unsuccessful positioning of the Golden Arch brand. The image, ambiance and service are seem to be transfered from the McDonalds restaurant insted of being developed specifically for the hotel. Nevertheless McDonalds brand statement is  «Everyday affordability » (MacDonald 2008) and the Golden Arch meant to be luxury, however these two types of brand do not normally attract the same market. Therefore some issues were not addressed properly, such as fulfilling basic needs of the guests, selling accommodation at a price that corresponds the level of its facilities and providing appropriate service. 3. Conclusions In a competitive marketing environment, located close to Zurich airport and A1 highway, Golden Arch hotels seemed to be successfully at implementing McDonalds service standard into their hotels, high-tech facilities and unique design features. These were enforcing the image of the property and helping to sell its services. However poor customer satisfaction as well as improper positioning led to destruction of the brand image in the minds of clients. After the analyses were done, it was recognised that there are some changes that should have been done by the company in order to improve such situation. Firstly the company should have re-evaluated its service standards before implementing to the luxury segment. Secondly, they should have implemented impactive service audit program. Furthermore they could have matched the design with the class of hotel and type of customers. Finally, the hotel should have either repositioned itself as a lower-class property, either added some facilities that match 4-star range, such as, for example, one more restaurant. 4. Appendixes Appendix 1 (Michel, S. 2005)

The essence of strategic marketing

The essence of strategic marketing This report designed to provide practical recommendations on segmenting markets, targeting specific customers, and positioning effectively SGNs service in China market. Having addressed the purpose of STP, it has ascertained that SGNs competitive advantages and potential competitors, the segmentation and targeting markets decisions for SGN thus proposed to utilize geodemographic variables as segmentation bases. The two segment profilers of SGN were formed after exercised key variables. Profiler 1 is a group of senior citizens of age 60 and above and profiler 2 is a group of middle age citizens from 40 to 60 years old working professionals. Upon evaluation of market attractiveness of these two distinct segments, it is advised that SGN targets both segments, adopting concentrated marketing strategy, via single marketing mix. Positioning strategy adopted by SGN is more for less value proposition and positioning statement as To senior citizens, SGN offers the utmost personalized elderly service at their home. Read this report for SGN practical marketing tool to easily deal with the challenges and exploit market opportunities that drive incremental revenue and increased profitability. The whole point of this proposal is to assist with better segmenting, targeting, positioning and decision making, be sure that focus on the most appropriate strategies that provide the most opportunity, least risk, and highest performance for SGN. TABLE OF CONTENTS Introduction à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 5 Background of the Company and the Service Chosen à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 6 Literature Review of the Segmentation, Targeting and Positioning Concept research this theoretical underpinnings of this concept and critique à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 7 Basis for Proposed Segmentation and Targeting for SGNs Service à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 16 Basis for Proposed Positioning for SGNs service à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. 21 Annual Schedule for the Programme including Marketing Budget/ Expenditure à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. 24 Conclusion à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 25 References à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. 26 1. Introduction This report aims to develop and propose the Segmentation, Targeting and Positioning strategies for the personalized elderly home-care service in China, offered by Sunrise Greycare Network Co. Ltd (SGN). Chapter 2 briefly describes the SGN credentials and up to 24-hour service that is provided for the senior citizens in China. Segmentation, targeting and positioning concepts from various books are critically assessed and discussed in Chapter 3. Chapter 4 contains valuable information of the basis of proposed segmentation and targeting for SGNs service and Chapter 5 discusses on the positioning map, competitive advantages and value proposition of SGNs service. Chapter 6 tabulates the annual schedule of the programme that includes marketing budget/expenses and the final conclusion will be made in Chapter 7. 2. Background of the Company and the Service Chosen Company Profile Sunrice Graycare Network Co.,Ltd (SGN) is specializing in offering home-based eldercare service up to 24-hour to families in China. SGN grows its first footprint in Beijing to offer a unique proposition to senior citizens. The whole team is dedicated to improving the quality lives of the elderly. SGN helps with every facet of daily living, from escorting on appointments and companionship, to housekeeping and personalized healthy screening to the seniors. Above all, elderly are always enjoying a safely and comfortably at each home with SGN care, instead of staying at nursing house. Mission Statement Vision: To make SGN the top of mind company for senior care Mission: Leverage our unique strengths to render reliable service and care that exceed clients expectation. Credo: Work with passion, commitment and professionalism 3. Literature Review of the Segmentation, Targeting and Positioning Concept research this theoretical underpinnings of this concept and critique 3.1 Introduction of Segmentation, Targeting and Positioning (STP) Market segmentation, targeting and positioning are the three steps, as shown in below Figure 3.1, that top management has to decide before the implementation of any marketing plan in a company. Figure 3.1 Steps in Market Segmentation, Targeting and Positioning Market segmentation Identify bases for segmenting the market Develop segment profiles Market targeting Develop measures of market attractiveness Select target segments Market positioning Develop positioning for target segments Develop a marketing mix for each segment Source: Armstrong, Kotler Da Silva (2006, p.213) These steps are defined by Armstrong, Kotler Da Silva (2006) as follows: Market segmentation: Dividing a market into distinct groups with distinct needs, characteristics, or behaviours who might require separate products or marketing mixes. Market Targeting: The process of evaluating each market segments attractiveness and selecting one or more segments to enter. Market positioning: Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target customers. 3.2 Market segmentation: Market segmentation is the act of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes (Armstrong, Kotler Da Silva 2006). Market segmentation is pre-requisite to access the right market and people at a maximum. It drives markets growth and increases sales to the business profitability from authors viewpoint. The effectiveness of segmentation should be measurable, accessible, substantial, differentiable and actionable (Smith 2003). Segmentation helps to see the target customers more effectively. The customers have different requirement and needs and influenced by different media. A segment is a unique group of customers who share some common characteristics that make them different from other groups of customers (Smith 2003). Some segments have different needs, require different versions of the same product, pay different prices, buy in different places, can be reached by different media (Smith 2003). Consumer markets can be segmented by many different variables which include geographic, demographics or social statistics, geodemographics, psychographics and behavioralistics. Smith (2003) explains these five categories as below: (1) Geographic: categorized by location which includes streets, towns, cities, regions, countries, continents, and climate, population density and so on. (2) Demographics (social statistics): segmented by age, gender, marital status, life cycle, social class, education, job type, social class, income level, because of consumers needs and wants change with above-mentioned elements. (3) Geodemographics: this mixes geographic and demographic data to create categories of house-type with locations. (4) Psychographics: segment market based on peoples lifestyle, personality, attitudes in accordance of their psychological feature. Lifestyle is often segmented by marketer among others factors. (5) Behavioralistics: bahavioral segmentation reflects the benefits consumer enjoyed and the consumption rate of products or services. Different consumer seeks benefits differently from own perspective. The consumers are divided by light, medium and heavy level as per individuals frequency of usage. The other type of segmentation, according to Smith (2003) is industrial, organizational or business-to- business markets. The organizational markets are segmented by personal characteristics of organizational customers and the benefits sought. The most common profilers for organizational markets are grouped as follows: Type of organization Size of organization (heavy or light user) Geographical location Corporate culture Operating characteristics Job title Purchasing approaches Apart from above profiles, it is felt that marketer also needs to find out who is the end user of organization so as to better understand the direct customers wants and needs. How the customers would use the product or service, the answer helps improve or innovate the product or service to satisfy customers needs. Identify the usage rate which affects sales volume and sales forecast. Lastly, who is the purchasing person and the relationship with purchasing organization is very pertinent to the markets segmentation, because the product or service can be segmented precisely to the buyers once corporate strategies and demands are well perceived. Researchers from McKinsey and others institutes have studied commodity markets, it showed that even customers in commodity market are classified by three segments. Customers concerned about cost more than quality who are Price-sensitive buyers. Whereas, people go for quality excellence and deliverables-focused fall into service segment. The commitment customers are close to total value, thereby winning a long-term relationship (Doyle 2002). While E-commerce is impacting the lives and lifestyle of people, many people prefer to research the related products and rely on the internet as guidance before purchase. In the Reverse Segmentation pinpointed by Kotler, Jain and Maesinecee (2002), customers inform companies of their likes, dislikes and other key messages by answering online questionnaire. The information can be used by the company to construct customer segments. The company can then develop appropriate offerings for the different segments. Marketers can respond to reverse marketing by paying attention to the customers four Cs: enhanced customer value, lower costs, improved convenience, and better communication (Kotler, Jain Maesincee 2002). They need to explore the customers cognitive space, assess the companys competency space, and capture the collaborators resource space (Kotler, Jain Maesincee 2002). Although segment variables vary with different products or services, the author feels that demographics is the most easiest and fastest way to segment the markets which can be measurable and differentiable in marketplace. The strengths are these information of demographics are quite steadfast compare with others categories, people can change their location, lifestyle but most of people cannot change age and gender. The data can be attained from local authorities and other professional organizations without or less costs. 3.3. Market Targeting Target marketing evaluates each market segments attractiveness and selects one or more segments to serve (Armstrong, Kotler Da Silva 2006). To target the best market segments, the company should analyze each segments size and growth (product life cycle), profitability and competition, structural attractiveness and compatibilities with company objectives and resources (Armstrong, Kotler Da Silva 2006). Chaston (1999) also mentions that the identified segment must be of an adequate size, the higher costs of servicing customers needs can be recovered through charging higher prices, the segment is accessible to the supplier and the selected marketing position is resistant to the subsequent entry of competitors. According to Armstrong, Kotler Da Silva (2006) and Doyle (2002), selecting the best target segments involve below strategies which depend on company resources and product itself: Undifferentiated marketing: offers a product for mass market, requires mass production, mass distribution and mass promotion for the same product to all consumers without differences among segments. Differentiated marketing: develops different market offers for two or more segments. Concentrated marketing: niche market focuses on only one or a few market segments. It is especially favored by companies with limited resources. Micromarketing: it includes local marketing and individual marketing. Products or services are tailor-made in pursuit of unique needs from specific individuals and locations. Above are concepts of common target marketing strategies and marketers often adapt to one of them to market their products/services. The author favours concentrated marketing because it provides a strong foundation to build up reputation and gain a great market share effectively. This marketing strategy also helps small company to reduce costs and maintain high prices. However, there is a risk involved as once the segment grows rapidly, it will likely attract larger competitors. Market Positioning Positioning is all about how a product or service is positioned or perceived in the minds of a target group of customers. It answers the question: Why will someone in the target market(s) buy my product or service instead of the competitors? (Lodish, Morgan Kallianpu 2001). American academics Aaker and Shansby categorized all the variables into six groups as follows (Smith 2003): Attribute, eg gentleness, ruggedness, tasteful Price and quality, eg premium-quality image or value-based Use or application, eg associations with a particular situation or occasion for use User, eg linking the product or service to types of users, lifestyles, profiles Product class, eg positioning in diet foods or in normal foods Competitors, eg positioning against a competitor and competitive advertising Perceptual maps help to devise positionings and repositionings. Product positioning maps are drawn with their axes dividing the plot into four quadrants. This is because most of the parameters upon which they are based typically range from high to low and the two attributes usually considered are quality and price. However, it is felt that real-life product positioning maps will be more complex as there involves a number of dimensions, apart from the two attributes being considered. A products position is a complex set of perceptions, impressions and feeling that consumers have for the product compared with competing products. A product or service must differentiate its offer by building a unique bundle of benefits that appeals to a substantial group within the segment. Beyond the product differentiation, companies also can be differentiated by hiring better people which overtake other competitors. Generally, there are five winning value propositions to brand the products positionings: more for more, more for the same, the same for less, less for much less, or more for less (Armstrong, Kotler Da Silva 2006). Doyle (2002) adds that companies must gauge the 4 criteria so as to structure the differential advantages properly among customers. Successful marketer will always design the products or services that are unique, sustainable, profitable and offering benefits to customers. Overall, the author feels positioning is an outcome of differentiation strategy, the outcome of positioning ultimately is to create and anchor a market value proposition into the minds of targeted customers within segmented territory. It is proved that products unique proposition is associated with strong marketing communications and planning, in which deliver the deliberate position and convey the key message to target customers along a continuum. The distinctive benefit, chosen position and brand awareness take a long time to plot and map out through consistent market effort. Although customers hardly change the original product perception in mind, but marketers often choose to repositioning the product when the target markets changes. 4. Basis for Proposed Segmentation and Targeting for the Service Chosen Armstrong, Kotler Da Silva (2006) have a checklist of segmentation bases which serves a knife to slice or carve up the segments correctly. Marketer must draw a close attention to the nature of the product and market, to select the most relevant variables for the best segmentation bases. Demographic variables: age, disposable income, gender, occupation etc Geographic variables: urban, suburban, rural etc Behavioral variables: benefit, occasion, usage, loyalty status etc Sunrise Graycare Network (SGN) divides customers into different groups based on age, income level, location and population density. China has the largest elder population in the world, which accounts for one fifth of the worlds total older population. The older population over 60 is 143 million by 2004, accounting for 10.97% of the total population. There are 11 provinces and municipal cities which are above the national average in population ageing. Beijing is among top of them is about 13.66% (Xiao 2007). According to the latest statistics released by 2010, the elderly population of Beijing has reached 2.54 million (CPDRC 2010). Beijings graying population is expected to grow to 6.5 million by 2050, when one in three people will be older than 60, the aging committee estimates (Cao Quan 2009). The shortfall of elder care service can be seen in Beijing. An example for whose nursing homes can only accommodate 9,924 people just 0.6% of the senior population.  With longer life expectancy, growing affluence and the effects of Chinas stringent One Child Law policy leaving the elderly with a child unable to care for them (Retirement Homes 2005). Aging residents in China usually are traditionally taken care of by their children. However, nowadays young peoples lifestyles have been changed, job competition caused growing work pressures, constantly overtime and anxiety. Many young couples turn to professional service to look after their parents and grandparents (Zhang 2010). A great shortfall in eldercare in China is a serious problem caught attention by government. Seeing the size of the graying population, SGNs segment groups specifically are working adults and 60 years old and above old people in Beijing. Working professionals at middle-age who need to take after both parents and parents in law, they will also need to raise and educate their children simultaneously. These people born in the 40s to 60s are sandwich generation, they are often very tired in keeping balance between life and work. A salary survey conducted by America Huiyue Company showed that Beijing Managers earn the juiciest salary, earning the highest salary among other cities in China (AsiaInfo Services 2002). It is believed that these people have sound financial condition and need professional care to lighten their burden. The feature of SGNs locations is a great access to very famous hospitals where potential clients frequently visit with their parents. SGN offices located in golden districts and only take about 5-10 minutes walking distance to the hospitals and residential areas. Hence, the segmentation bases zoom SGN target groups in two finer segments as below: Segmentation Age Income Level Location Population density Segment Profiler 1 60 and above RMB24,000 p.a. and above Downtown in Beijing, adjacent to local communities High Segment Profiler 2 40 to 60 RMB36,000 p.a. and above Downtown in Beijing, adjacent to local communities High As Doyle (2002) specifies that there are five factors govern the attractiveness of the segment, namely: Segment size Segment growth Profitability of the segment Current and potential competition Capabilities of the business After evaluating the two different market segments, SGNs targeting markets are chosen for both segment 1 and 2 based on the five factors. Due to SGN is a start- up company with limited resources, therefore, concentrated marketing strategy (or niche marketing) is deployed for the two targeting markets. The detailed analysis on attractiveness of the chosen targeting markets is as follows: 1. Segment size By 2050, the elderly Chinese will outnumber the entire U.S. population (USA United Nations Department of Public Information 1999), the elderly population in Beijing is about 2.54 million in 2010 (CPDRC 2010). Such a large size of targeting group determined SGNs market prospective. 2. Segment growth Beijings graying population is expected to grow to 6.5 million by 2050, when one in three people will be older than 60, the aging committee estimates (Cao Quan 2009). The data indicated clearly that the potential growth is positive, in other words, the peak of elderly service will not be ebbed but upsurge instead. 3. Profitability of the segment SGN used concentrated marketing strategy to market efficiently, which reduced marketing costs but focused to best serve consumers in the same way and to achieve profitability. The nature of business is considered a low investment yield high returns. No inventory worries. The other side, the eldercare business in China, according to Service Industry Tax Rebate Policy under Chapter 12.1 Elderly Service, it stipulated that agency for elderly service, disabled service, matchmaker agency, funeral service will not be taxed for the beginning of 3 years of business (BJ local Taxation Bureau 2010). It seems that the local government is actively promoting eldercares business by waiving off business tax and it is believed that there will be more benefits coming. It showed that SGN targeting markets can be most profitable. 4. Current and potential competition There is still a big gap to be filled and catered for the swelling graying population in China. Currently theres no direct competitor in Beijing, the competition will not be fierce. Although a numerous nursing homes and household agencies in local market are seen as indirect competitors, but SGN is the first company only practicing home-based eldercare service for aged 60 and above seniors, it makes SGN the top of mind company before any other rivals presence. 5. Capabilities of the business SGN established a team which is filled with versatile leaders who will inspire people to render the professional senior care to the targeting groups. The manpower capability is one of the companys key competitive advantages for business sustainable. SGN is hiring a pool of qualified and capable people to take challenging tasks every day, provided with on-job training regularly for continually business productivity. With sufficient staff on board, it is enabled to maximize business sales volume on daily basis. SGN office sites are located in four primary districts in Beijing. It serves as an extensive network to attract senior residents in each district. 5. Basis for Proposed Positioning Chosen Below Figure 5.1 shows the positioning map of indirect competitors and proposed SGNs position for current market situation: Figure 5.1 Positioning Map Quality Price Low High High Low Cluster A Cluster B Cluster C = Indirect competitors = SGN Source: Adapted from Armstrong, Kotler and Da Silva (2006, p.236) According to recent research and survey conducted by SGN, it is found that the two important attributes that customers want are Quality Service and Price. These survey results are plotted in a positioning map as per Figure 5.1, which illustrates the existence of three clusters in the current China market. Clusters A, B and C are indirect competitors for elderly care service, they are either nursing homes, household agencies or hourly maid service. The brands bundled together within Cluster A considered prestige segment due to high price and good service (quality), Cluster B represents the brands that are categorized in middle segment, their price and service ranked in average range. Those brands in Cluster C are pricing low and qualities are also in low level, competitors in Cluster C fall into economic segment. It is proposed that SGN positions itself as more for less for its value proposition, as shown in Figure 5.1. This value proposition is most welcome by customers and will enable us to greatly differentiate from these indirect competitors. SGN has the following competitive advantages: I. Focus SGN is only focusing in aged care solution, committed to deliver the highest standard quality of work to elderly for better quality of life. II. Home sweet home Despite of the modern nursing homes are equipped with most advanced facilities, it is always clean or sterilized all the while. The caregivers are professional and sympathetic, but people just feel aging there is depressing in China. Home is the best place to stay is what SGN endorse and practice. The environment is a key to ensure that clients enjoy themselves to a greater extent. III. Comprehensive service SGNs unique in-home care is covering all concerns from elderly people, from physical level to spiritual level needs, which other competitors are not able to fulfill some specific requirements. IV. Staff SGNs dedicated team is well-trained knowledgeable personnel with pleasant personality. General Practice Team is to handle the daily routine work for older people, medical and health care is handled by interdisciplinary team led by Geriatric Care Manager. V. Service charge SGNs service charge is subjected to the frequency and duration. SGN service charge is more flexible than other competitors, price options will enlarge client base and engage them from short-term to long term clients through their experience. The benefit chosen for SGNs positioning statement is: SGN is the only service specialist for home-based elderly service. Hence, the overall positioning statement for SGN is: To senior citizens, SGN offers the utmost personalized elderly service at their home. 6. Annual Schedule for the Programme including Marketing Budget/Expenditure Annual Schedule -Year of 2011 a) Budget and Deployment Plan Country Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Marketing Budget Total Budget Beijing, China -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Chinese New Year Feb 03-05 -Ads (ATL BTL) E-marketing Roadshow (community alliance) -Referral scheme Ads (ATL BTL) Open House (package promotion) E-marketing Referral scheme Labor Day May 01- 03 Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Dragon Boat Festival June 06 Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme Mid-Autumn Festival Sep 12 National Day Holiday (Oct 01-06) -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme -Ads (ATL BTL) -Open House (package promotion) E-marketing Printed collaterals Referral scheme Ads (ATL BTL) E-marketing Roadshow (community alliance) Referral scheme Cost Estimate RMB5.000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB5,000.00 RMB3,000.00 RMB48,000.00 RMB50,000.00  © SGN 2011 Total RMB48,000.00 7. Conclusion Upon segmentation, two distinct segments were identified and evaluated of their market attractiveness. It is recommended that SGN targets both segments, adopting concentrated marketing strategy, via single marketing mix. These two segments are: Profiler 1 is a group of senior citizens of age 60 and above and profiler 2 is a group of middle age citizens from 40 to 60 years old working professionals. The positioning strategy proposed for SGN is more for less value proposition and positioning statement as To senior citizens, SGN offers the utmost personalized elderly service at their home.

Home Burial: Gender Roles In Grief Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  When it comes to dealing with grief there are very distinct gender roles. In a marriage or a relationship there is always the so-called strong one who never shows any emotion, which is usually the male. Then there is what people call the drama queen, who often lets her emotions control her entire life; more than likely this describes the woman in the relationship. In this poem, â€Å"Home Burial†, Amy and her husband fit these gender roles perfectly. They argue about the way grief should be express and fail to see it from the other’s point of view.   Ã‚  Ã‚  Ã‚  Ã‚  We learn that Amy’s sorrow began from the moment that she saw her husband â€Å"making the gravel leap into the air† (982) as he dug the grave. She believed through what she saw him do that he could have no â€Å"feelings† (982). This forces Amy to go to â€Å"somebody else† (983) and share her feelings instead of bonding with her husband, who also shares the loss, but remains unable to discuss it. Amy needs to express her feelings with somebody who feels her pain, and she thinks that her husband is not capable of doing such a thing. Later in the poem, she goes onto say that she doesn’t think that any man can do such a thing. This shows the way that many people perceive men to be unable to show their feelings as easily as women do. It isn’t as if they cannot feel, but it is that they have difficulty expressing their emotions as freely as women do. Part of this can be blamed upon the way that...

John F. Kennedy Essay -- Essays Papers

John F. Kennedy On November 22, 1963, while being driven through the streets of Dallas, Texas, in his pen car, President John F. Kennedy was shot dead, apparently by the lone gunman, Lee Harvey Oswald. The world had not only lost a common man, but a great leader of men. From his heroic actions in World War II to his presidency, makind decisions to avert possible nuclear conflict with world superpowers, greatness can be seen. Kennedy also found the time to author several best-selling novels from his experiences. His symbolic figure represented all the charm, vigor and optimism of youth as he led a nation into a new era of prosperity. From his birth into the powerful and influential Kenndy clan, much was to be expected of him. Kennedy was born on May 29, 1917 in Brookline, Massachuasetts. His father, Joe, Sr., was a successful businessman with many political connections. Appointed by President Roosevelt, Joe Sr., was given the chair of the Securities and Exchange Comminision and later the prestigious position of United States ambassador to Great Britian. His mother, Rose, was a loving housewife and took young John on frequent trips around historic Boston learning about American revolutionary history. Both parents impressed on their children that their country had been good to the Kennedys. Whatever benefits the family received from the country they were told, must be returned by preforming some service for the country. The Kennedy clan included Joe, Jr., Bobby, Ted and their sisters, Eunice, Jean, Patricia, Rosemary, and Kathleen. Joe, Jr., was a significant figure in yound John’s like as he was the figure for most of John’s admiration. His older brother was much bigger and stronger than John and took it upon himslef to be John’s coach and protector. John’s childhood was full of sports, fun and activity. This all ended when John grew old enough to leave for school. At the age of 13, John left home to attend an away school for the first time. Canterbury School, a boarding school in New Milford, Connecticut and Choate Preparatory in Wallinford, Connecticut completed his elementary education. John graduated in 1934 and was promised a trip to London as a graduation gift. Soon after, John became ill with jaundice and would have to go to the hospital. He spent the rest of the sumer trying to recover. He ... ... on January 3, 1967. Kennedy was the first President to be born in the 20th Century and was very much a man of his time. He was restless, seeking, with a thirst of knowledge, and he had a feeling of deep commitment, not only to the people of the United States, but to the peoples of the world. Many of the causes he fouhgt for exist today because of what he did for the rights of minorities, the poor, the very old and the very young. He never took anything for granted adn worked for everything he owned. Perhaps Kennedy summed up his life best in his own inaugural speech: â€Å"Ask not what your country can do for you, but ask what you can do for your country.† Bibliography: Jim Marrs CROSSFIRE: THE PLOT THAT KILLED KENNEDY, New York: Carroll & Graf Publishers, 1989. James DiEugenio, DESTINY BETRAYED: JFK, CUBA, AND THE GARRISON CASE, New York: Sheridan Square Press, Inc., 1992. Harrison Edward Livingstone, HIGH TREASON 2, New York: Carroll & Graf Publishers, 1992. www.ourworld.compuserve.com/homepage/MGriffith/suspects.htm J.F.K. & the cold war Urs Schwarz, John F. Kennedy, C.J. Bucher Ltd 1964 Elizabeth Greenup, Case Studies in Modern History, 1987

lab on matter :: essays research papers

I. Introduction  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  A. Purpose: the purpose of this experiment was to determine if the distance between matter effects the time it takes for the matter to reach thermal equilibrium.   Ã‚  Ã‚  Ã‚  Ã‚  B. Hypothesis: If the distance between the matter is decreased then the time it takes for the matter to reach thermal equilibrium will decrease.   Ã‚  Ã‚  Ã‚  Ã‚  C. Science concepts: Temperature- measure of the motion of molecules Thermal equilibrium- when two pieces of matter are the same temperature Kinetic energy- energy of motion Heat- energy that flows from matter of a higher temperature to matter of a lower temperature   Ã‚  Ã‚  Ã‚  Ã‚  In the experiment the time it took for matter to reach thermal equilibrium was measured. The temperature of the water was measured every thirty seconds. The heat was transferred from the hot water, into the air, then to the cold water. When the water reached thermal equilibrium the average kinetic energy per molecule was the same for all the water. II Procedure:   Ã‚  Ã‚  Ã‚  Ã‚  The materials used were-   Ã‚  Ã‚  Ã‚  Ã‚  125ml flask  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  200ml cold water   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  200ml beaker  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2 lab probes   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  125ml hot water  Ã‚  Ã‚  Ã‚  Ã‚  logger pro 1.  Ã‚  Ã‚  Ã‚  Ã‚  first the lab probes were plugged into the lab pro 2.  Ã‚  Ã‚  Ã‚  Ã‚  the lab pro was connected to the USB port 3.  Ã‚  Ã‚  Ã‚  Ã‚  the computer was turned on and logger pro was opened 4.  Ã‚  Ã‚  Ã‚  Ã‚  the flask was filled with 125ml of hot water 5.  Ã‚  Ã‚  Ã‚  Ã‚  the beaker was filled with 200ml of cold water 6.  Ã‚  Ã‚  Ã‚  Ã‚  the flask and beaker were placed 20cm apart 7.  Ã‚  Ã‚  Ã‚  Ã‚  the temperature was measured every 30 seconds until the hot and cold water reached thermal equilibrium III. Results and Conclusions A. Experimental Data: The results of the experiment indicate that the farther apart the matter is the longer it takes to reach thermal equilibrium. The touching water took only sixteen minutes while the non touching water in about the same amount of time was 41.6 degrees from reaching thermal equilibrium.   Ã‚  Ã‚  Ã‚  Ã‚  B. Graphs and Tables: see attached C. Evaluate Prediction/Hypothesis: The results of the experiment support the hypothesis. The hypothesis stated that the greater the distance between the water the greater the amount of time it takes to reach thermal equilibrium. IV Extension and Summery A. Extension: Some causes of experimental error may have been if the computer failed and a manual thermometer had to be used some seconds could have been lost. This could have been fixed by using a manual thermometer the whole time or starting over if the computer failed. Another possible cause of experimental error could have been if the probe was being moved while the temperature was being measured.

Racial Diversity in Society Worksheet Essay

Part I Complete the following using the MySocLab Social Explorer Map: Income Inequality by Race (located on the student website) as a reference: Select 1 racial group from the list below: African American o Asian American o Arab American o Hispanic American/Latino White/Caucasian Write a 150- to 300-word summary of the economic, social, and political standings of that group. Use additional resources if necessary, from the University Library or your textbooks. Provide citations for all the sources you use. The economic standings of African Americans are anything but fruitful. In 2007 the net worth for black families was 20%, and the estimated wealth for blacks in the year of 2042 will drop to 19%. Black median households income sits at $33,374, which is about 60%(State of Black America 2013). Wealth is valuable in a society were your economic situation determines the group of people you associate yourself with. The social standings we face are considerably better than what they were decades back. In society today, there are social constraints to how a person of a different race acts. The â€Å"Acting white, acting black† social form has taken on a lot in the recent years. The fear of â€Å"acting† outside of your own race can be detrimental to what needs to be accomplished. For minorities to take school seriously they have to overcome two obstacles, their white classmates and also the idea of acting like someone else. Part II Answer the following in 50 to 150 words each. Provide citations for all the sources you use. What is racism? In what ways does racism affect diversity? Racism is the belief that all race is the primary determination of all human traits and capacities and that racial differences produce an inherent superiority of a particular race. I believe this has a huge impact on diversity. We seen diversity as being one in the same or learning how to live around people of different cultural and race. When racism plays such a crucial role in how we live. How do racial groups interact in contemporary America? Are interactions positive, negative, or neutral? Support your response using proper citations. In chapter 8 of the textbook, it points out that the difference between acting white, acting black and neither. It states that the reason African Americans do not succeed in school is because they don’t want to be caught â€Å"acting white†. The interaction to me is a negative as any. Contemporary America is made up of white people, and acting white is deemed undesirable in some black neighborhoods. Along with getting the proper education or â€Å"acting white,† you also associate with speaking proper english or having a different cultural preference such as, listening to rock instead of hip-hop(Ferguson 2007). â€Å"Acting black† in contemporary American can be seen as positive but also neutral. Are there existing social inequities based on race? Why or why not? There are many social inequalities based on race. Racial disparities are the main reason to the situation some race find themselves in. From income, wealth, health and educational background. In the last decade median white families are making almost double the amount as any other race in America. Black and Mexican median households make up about 67  cents compared to every dollar white median households make. Are these inequalities based off the lack of education that minorities receive? What do you believe to be the causes of racial prejudice and discrimination in today’s society? I believe the cause of racial prejudice in America is the way that it is perceived. The causes to racial discrimination are the idea the media and other outlets make us believe. I also feel like as a minority in this society the activity that my people perform doesn’t help strengthen the case at all. Blacks are perceived as intolerable and it is because it is how the media depicts us. Based on social and economic standards I don’t believe it will change until we all are seen as equal.

Functional Health Assessment

Nursing theorist Marjorie Gordon developed, in 1987, practicable wellness patterns as a hammer guide, used by nurses as a comprehensive data collection during patient of assessments. Functional health pattern enables the nurses to make place and determine any aspects of health and homosexual duty (Kosher, 2013). The purpose of this assignment is to tr eat how the oppugned family views their health boilersuit, to improve their health publicity/patient teaching, and to identify the needs of the family employ Gordons 11 functional health patterns. Family Health AssessmentThe family selected for this project is a bi-nuclear family with collar children. The capture is 40 years erstwhile(a) and has dickens occupations, a phlebotomist and a treat assistant. She has a 15 year gray-haired female child, 3 year old geminate boys. Her daughter is from her previous marri maturate. The draw is 48 years old and works as a long distance transport driver. The couple has been m arried for 7 years. During the interview the family was asked open ended questions to evaluate their over whole views of their health. These open ended questions were used in conjunction with Gordons 11 functional health patterns.The minor children were included in discussions with p arnts present. recitations of Health Perception and Health commission The family as a whole perceives their health in overall good condition. They guess that with frequent and check-ups with their primary physician, their health mass be maintained and managed properly. The importance of spiritualty plays an Copernican role in maintaining rational and physical wellness. The father has past checkup issues with hypertensive crisis induced by seek and provender. The generate has a history of gestational diabetes, preeclampsia, and cesarean section with the childbirth of thetwins.In graze to improve health maintenance they are dieting appropriately and exercising on a regular basis and taking wh at they call a family recess on the weekends to relieve stress and plant emotional bond. Nutrition-Metabolic expression Diet is an primal part of this family maintaining their health. Because of the fathers condition the family eats a cardiac healthy diet. Their typical unremarkable intake, consist of lots of vegetables, salads, chicken and fish. They make believe deleted red meat and carbonated drinks out of their diet.The father confessed to eating sweets and other(a) blistery items. The children state that they like to snack all day. Mom sends the twins with healthy snacks at day reverence and the older daughter opts to eat school lunch every so often. She prefers to bring a Gatorade and sandwich for lunch. The family was state to practice eating the recommended 6 itsy-bitsy meals per day. The main meal in this kinsperson is eaten around five or sixer p. m. The father and cause had experienced angle fluctuations due to diet changes and life ever-ever-changing stress ful events.Pattern of Elimination The elimination function is regular without heavyy for anyone with bowel movements or urination. The frequent urination is no lifelong an issue for the yield since she has lost near of the baby weightiness and no bimestrial with pregnant. The twin boys are currently organism potty trained, with some episodes of incontinence at night, which is to be expected. They are still development pull-up briefs at bedtime. Pattern of Activity/Exercise This family is very active. The capture says she stays active with work and the two boys at substructure keep her busy.The experience does a lot of heavy lifting at working so she is required to die hard safety brace while at work. The father job requires sitting most of the time with lifting from time to time. They do some(prenominal) outdoor activities for family time, for example, fishing, swimming, and bike riding on the trail, at the local park. The mother participates in zumba exercise class on Wednesday evenings. cognitive and Perception Education is a act factor in this household. The mother is in school for licensed practical care for.The daughter is in high school and maintainsa 3. 5 grade average in her classes. The twins go to day care every day for early learning. The father completed 2 years of college and has level in general studies, has a exceptional driving license. Pattern of Seep and quietus Familys response towards rest was different. The mother complained of lack of rest since the twins were born(p) and the father stated that when he is home from a long trip it is difficult for him to sleep at home because he is used to macrocosm up all night driving. The twins and the teenage daughter take naps and gets sleep without any complaints.Pattern of self Perception and Self Concept virtually family members noted to feel unsatisfied astir(predicate) their appearances in different ways. The daughter felt up that she had chunky legs. The father felt that he could stand to lose a hardly a(prenominal) more pounds because he felt fat. The mother is still worried about trying on into that bathing suit she bought two months ago on sale. Body image was an issue, provided it was discussed nonchalant throughout the conversation. The daughter appeared to be vainer about her appearance than any other family member.Role Relationships PatternSupport for each is noted throughout the family, they mention church regularly on Sundays has a spiritual and emotional support system. The parents socialize with other church members through activities. They verbalize satisfaction with their home life. They often go out on dates with other couples and families with children. The mothers relatives live coating by, so they have frequently family visits. Sexuality generative Pattern The parents are currently sexually active. The teenage daughter stated she is not, tho was curious and had some questions.The daughter started her stream at age 11. The mother started her flow cycle at early age 9. The parents were informed of the teenage daughter wonderment and questions so that could be addressed personally. Pattern of Coping and sieve Tolerance Stress has had an impact on this family. The father has been hospitalized double with a hypertensive crisis. Life changing events started from the birth of the twins, then the death of his mother a year ago and promptly work has been slower than usual, not liberal hours to work and support his family.The mother is evince from taking on the extra point of responsibilities. No recreational drugs or intoxicant abuse in the home. Stress is projecting by spiritual needs being met and family support. Patterns of Values and Beliefs Religion is very authorised to this family, by attending church regularly and participating in extra activities at church with their church family. A close knit family is highly valued. The American civilization is practiced in this family. Western music i s their health practice.Wellness Diagnoses/Family Nursing DiagnosisReadiness for Enhanced primary care provider Role related to interrupted family processes and caregiver role strain (Gordon, 1994) Effective remedy Regimen Management related to non-compliance with diet (Gordon, 1994) Conclusion The interviewing process of this family was intensive, but important information was gained. Areas noted for increased education and health promotion/well-being. Based on the functional health patterns assessment, wellness and family nursing diagnoses was implemented. Factors taken into consideration were the diet and weight concern, and the shift of responsibilities increasing stressors.